Rogue Running

The design concept was to bring the running experience into their new location, creating a dynamic space that showcases the character of Rogue Running.A professional running track welcomes patrons, guides them through the facility and acts as a unifying element linking the retail with the training area. The back wall graphic merges the track with Congress Avenue, creating the illusion of running towards the Capitol. The track gives clientele the opportunity to test their shoes in a realistic setting and provides trainers the space to interact with customers. Along the track a large display wall constructed from reclaimed wood found in the Cedar Park neighborhood becomes a feature of the design. The feature wall design incorporates large windows that provide the interior with natural light and seating area for customers to rest, stretch or try their shoes while remaining connected to the outside.The shoe display wall also emphasizes the dynamic character of the space, folding towards the entry, welcoming visitors.

Client: Rogue Running
Location: Cedar Park, Texas
Size: 3,000 square feet
Completion date: June 2011

www.roguerunning.com

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